In 1971, General Mills released two Halloween cereals: Count Chocula and Franken Berry. The former was a chocolate cereal and the later was strawberry flavored. These two cereals are still popular today and have an almost cult following as far as cereals go, largely because you can almost only find them around Halloween (I hear some stores stock them year round) and need to wait around the rest of the year if you’re a fan! As a kid, I would munch on these cereals dry as a snack, enjoying the sweet cereal pieces and marshmallow bits that were mixed in. When I saw a display featuring these cereals, I decided to relive a bit of the past – and get in the Halloween spirit – by picking up a box of Franken Berry.
The cereal is just as I remembered. It is vivid red with bat and ghost marshmallows throughout. It’s sweet, but not over the top, and has a good, if artificial, strawberry flavor. I almost poured a bowl for breakfast, but decided that a brightly colored cereal bar would be a more fun use for it.
These are basically Rice Krispy Treats made with Franken Berries. They’re strawberry flavored and have a great red color to them. And while I can’t say that I’d eat them every day, they’re fun to make, tasty and are a big hit with kids (especially the ones around here!).
Frankenberry Cereal Bars
3 tbsp butter, melted
1 10-oz package marshmallows
1 box (7 cups) Franken Berry Cereal
Lightly grease a 9×13-inch baking dish.
Toss marshmallows with melted butter in a large, microwave-safe bowl. Microwave on high for 60-90 seconds, until marshmallows have melted. Stir the marshmallow mixture, then add in the cereal. Stir with a large spatula until everything is evenly combined.
Pour into prepared pan and spread into an even layer. Allow bars to cool to room temperature before slicing.
Makes about 16 cereal bars.