Have you noticed that the prize for a lot of televised cooking competitions (and the bonus for a lot of food “celebrities” sponsorship deal) is to get a food item on the menu of a big chain restaurant? Even if they’re aim is ultimately more fine dining than TGI Fridays, everyone knows that this gets their recipe maximum exposure – and it definitely gets their name out there. In honor of their 30th anniversary, the Cheesecake Factory is holding a contest to create their next cheesecake flavor and getting your creation on their menu is the prize – no pre-existing TV deal required.
The Cheesecake Factory has a cheesecake-generating app on on their site that lets you pick and choose from a variety of flavors and toppings for your cheesecake. If their options aren’t fitting your vision, you can also submit additional flavors of your own. To further sell your cheesecake, CF is allowing you to upload photos, videos or anything else that you think might help to sway the judges your way – but we all know that the best flavor still has the best chance.
I’m envisioning a coffee-swirled vanilla cheesecake with a chocolate brownie crust. And, hey, if it doesn’t make it onto the menu, maybe it’ll make it onto Baking Bites!