Girl Scout cookies are a once-a-year treat that many people look forward to, both because everyone has their favorite cookie and because sales support local girl scouts. Most of the cookies are staples in the line-up and have been around for years – Thin Mints, Trefoils and Samoas, just to name a few – but other cookies have come and gone over the years as trends and tastes change. This year’s line-up includes a new cookie: Mango Cremes with Nutrifusion. The cookies will have vanilla and coconut cookies sandwiching a mango-flavored creme filling. The name sounds like a mouthful and that is because Nutrifusion is the name of a vitamin additive that will give the cookies – according to the Girl Scouts’ material on them – “all the nutrient benefits of eating cranberries, pomegranates, oranges, grapes, and strawberries.”
The cookie flavor itself sounds very tasty, but marketing the cookies as “a delicious new way to get your vitamins” seems like a questionable marketing angle for a cookie. One serving of Mango Creme cookies is three cookies. That one serving includes 15% RDI of Vitamin B1 and 5% RDI of Vitamins A, C, D, E, and B6. It also includes 8 grams of fat, including 20% of your daily recommended saturated fat intake – which is pretty much on-par with the rest of the most popular Girl Scout Cookies (Trefoils, Do-Si-Dos, Savannah Smiles and Thank U Berry Munch cookies all have slightly less). This more or less means that you could eat a piece of fruit, and count those nutrients towards any cookie you might want to eat.
Clearly, the Girl Scout cookie machine is hoping that this health boost will boost sales and only time will tell if nutrients – or simply the promise of a tasty mango and coconut cookie – will prove to be popular with cookie fans this year. Personally, I think that the new flavor would have been enough on its own, since coconut and mango together will always get me to try something at least once.