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CR tests chocolate chip cookies

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Keebler Chips Deluxe Original Cookies

Nothing beats a homemade chocolate chip cookie, fresh from the oven, but storebought cookies have their appeal at times, too. They’re convenient, for one thing, and often have a certain crisp-tenderness that is unique to a non-homemade cookie. Not that this is necessarily “better” than a buttery, chewy cookie, but it does stand up to dunking in milk pretty well! The problem with storebought, prepackaged cookies is that a lot of them range from bland to bad, and there seem to be more bad than good. In their most recent issue, Consumer Reports gave a quick taste test to 13 different brands of storebought chocolate chip cookies and picked out their favorites.The two top choices were Healthy Valley Mini Chocolate Chip Cookies and Keebler Chips Deluxe Original Cookies.

Both of these were deemed to be “well blended, flavorful [with a] good chip-to-chocolate ratio [and were] crunchy but tender” – perfect for dunking in milk. Continuing down the list, the runners up, in the “Good” category, included Nacisco Chips Ahoy! Real Chocolate, Trader Joe’s Dress Circle Crispy Crunchy, Back to Nature Chocolate Chunk and Pepperide Farm Nantucket Soft Baked, Great Value (Walmart brand), Nabisco Chips Ahoy! Real Chocolate Reduced Fat, Newman’s Own Organics Champion Chocolate Chip and Famous Amos. Archer Farms Organic Petit and Pamela’s Products Chunky Gourmet All Natural were the bottom finishers in the taste test. Consumer Reports noted that the organic cookies they tried had no flavor advantage over regular cookies and, in some cases, were much less tasty than their counterparts.

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  • Jaime
    May 7, 2009

    I saw this in CR recently as well and was kind of surprised with the results. I grew up on those Keebler chocolate chip cookies and never thought they were all that outstanding, in fact they’re kinda hard and crumbly. But then I prefer a softer chewier chocolate chip cookie which Keebler used to make (not sure if they still have the soft & chewy kind anymore).

  • wix
    May 7, 2009

    Jaime, I agree. Guess we’d better get baking 🙂

    And Famous Amos! One of the better-tasting vending machine snacks.

  • herschel
    May 7, 2009

    hmm. i will have to purchase all these cookies and try for myself. i will report back in 3-4 months with comprehensive results. 🙂

  • Ace
    May 7, 2009

    oh the keebler rainbow chip cookies are hands down the best. i’m a cookie fiend (my friends call me cookie monster) so i would know.

  • donna
    May 7, 2009

    The Chips Deluxe were always our “Road Food” cookies when the kids were little. Delicious.

    The soft-baked storeboughts always have something in them that upsets my stomach and gives me terrible gas. Can’t stand them.

  • Blake
    May 8, 2009

    The deluxe were always a favorite of mine.

    The chewy are not bad however, especially when your in the mood for a soft melty cookie.

  • Kris
    May 10, 2009

    I’m too spoiled from homemade. Store-bought always tastes like cardboard to me.

  • DigitalMarketer
    May 14, 2009

    @Jaime you mean Soft Batch? I’m pretty sure they still make them. Unless the ones I see in the grocery are years old…

    I used to love Chips Ahoy! when I was a little kid but in the recent years it’s not as good tasting anymore…coincidentally, this change occurred around the same time they decided to ditch the paper-based packaging in favor of the plastic-based kind. I wonder if the change in packaging has something to do with it…

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