Many of us grew up eating snacks like Twinkies and Ding Dongs, trading the individually wrapped snack cakes out of our lunch boxes with friends at school trying to get our favorite flavors. Wonder Bread was another staple that you might have found on your peanut butter or baloney sandwiches, if your parents weren’t ahead of the curve and making your sandwiches with whole grain bread.
Hostess, the maker of Twinkies and Wonder Bread, has announced that it is going out of business. The company has faced a lot of financial difficulty in the past few years and declared bankruptcy in January for the second time since 2004. They filed a petition to liquidate all of the assets of the company, which means that the majority of their 18,500 workers at their distribution centers and bakeries will be laid off. The company says that the process will begin right away, and has cancelled orders with its suppliers and is recalling products that are currently being shipped. Their brands include Wonder, Nature’s Pride, Dolly Madison, Drake’s, Butternut, Home Pride and Merita
The brands that belong to the company and their recipes will be sold, so this might not be the end of Twinkies or other classic snack cakes. When Mother’s brand closed, stopping production on their Classic Circus Animal Cookies, it was only a few months before the cookies were bought and reinstated by Kellogg’s. Some of the Hostess brands are iconic and have a lot of name recognition, making them an appealing investment for other baked good companies. However, it certainly is the end of an era and there is a good chance that you won’t see any of these products on store shelves for a long time.