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Get recipes at the grocery store
Posted By Nicole On August 7, 2007 @ 7:54 am In Stores and Shopping | 3 Comments
How often have you gone shopping without a clear idea of what you need, or without ideas for recipes that you’d like to make? Some supermarkets on the East Coast – namely the Food Lion-owned Bloom markets in Maryland, Virginia, North Carolina, and South Carolina – have tried to eliminate this problem with the introduction of a new technology to their stores. ShoptoCook‘s specialty kiosks (a.k.a. Recipe-for-$ales Centers) offer consumers recipe ideas, wine information, price checks and can even direct you to the location of a particular item in the store. Each is located not in the midst of prepackaged foods, but near the produce and meat departments. The way the recipe function works is fairly simple: you scan in an item and the kiosk gives you three recipe suggestions to help plan a meal. Currently, the kiosks get about 25,000 users per week, a number which seems to be increasing.
Overall, the kiosks sound like a great way to get in some extra recipe suggestions, as well as simply improving the shopping experience for Bloom’s consumers. Even if you don’t like the meal that is suggested, it could still inspire you to cook something a little out of the ordinary.
Now if only we could petition them to add some variety to their recipe lineup. I don’t know about you, but I know an awful lot of food bloggers whose recipes would definitely be a big hit in such a setting…
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