Multigrain donuts from Krispy Kreme

kk multigrainBread or pastry made with whole grains has an advantage over those made with plain white flour because they have more heart-healthy fiber in the finished product. If you eat a lot of bread, switching to a whole grain version can have a positive impact on your diet. If you only eat a sandwich once in a while, it doesn’t make that much difference. And a bit of whole grain in the bread isn’t going to cancel out (relatively) unhealthy ingredients like mayonnaise and bacon. That doesn’t stop companies from believing – probably correctly – that offering a “healthy” whole wheat or multigrain option will boost sales.

Krispy Kreme is a prime example of this. They now offer both whole wheat and, as of this week, multigrain donuts. They’re not saying that the donut is healthier than the ordinary donut (it is flavored with molasses, brown sugar and pecan and has an “oatmeal crisp crunch” topping) but the implication is there based on the name alone.

That said, the donuts are probably delicious, especially with that crunchy topping. Just don’t be decieved by the name and take a walk around the neighborhood after indulging!

2 comments

  1. Hi Nic. How funny that they are trying to pass off donuts as health food. Another thing companies do that’s kind of deceptive is to label things as “whole wheat” when there’s only a tiny bit of whole wheat flour. I try to avoid white flour,and I’ve learned to look for things that say “100% whole wheat” which can be hard to find.

  2. Hello, I just wanted to say that it IS good for them to pass these off as healthy because when you eat multigrain WITH anything fattening, it traps most of the fat you’re eating before it’s absorbed into your system to be stored as fat or in your arteries. It then passes through with your stool. If everyone ate multigrain WITH their unhealthy food, they’d be healthier. What a great way to enjoy fattening food!

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