Bread or pastry made with whole grains has an advantage over those made with plain white flour because they have more heart-healthy fiber in the finished product. If you eat a lot of bread, switching to a whole grain version can have a positive impact on your diet. If you only eat a sandwich once in a while, it doesn’t make that much difference. And a bit of whole grain in the bread isn’t going to cancel out (relatively) unhealthy ingredients like mayonnaise and bacon. That doesn’t stop companies from believing – probably correctly – that offering a “healthy” whole wheat or multigrain option will boost sales.
Krispy Kreme is a prime example of this. They now offer both whole wheat and, as of this week, multigrain donuts. They’re not saying that the donut is healthier than the ordinary donut (it is flavored with molasses, brown sugar and pecan and has an “oatmeal crisp crunch” topping) but the implication is there based on the name alone.
That said, the donuts are probably delicious, especially with that crunchy topping. Just don’t be decieved by the name and take a walk around the neighborhood after indulging!